Dave Feldman

Hi, I'm a product & design leader in San Francisco. I like making stuff for people.


About Dave

I am a hybrid of product manager and designer, with a strong engineering background—an alumnus of Google, Facebook, Yahoo, TechCrunch, and my own startup, Emu (acquired by Google in 2014).

My multi-disciplinary nature reflects a passion for synthesizing perspectives into a holistic vision; and an ability to pursue that vision pragmatically.

I enjoy beer, books, travel, monkeys, behavioral science, and just about any activity involving a body of water.

What's New

Jan 30 Your Users are Irrational

User errors are the bane of a developer’s existence. We’ve all experienced that strange blend of relief and rage when we realize a thorny issue is, in fact, user misunderstanding. But users aren’t clueless. They’re irrational — and we can use that to build better products.

Sep 7 Designing for Intelligence: What Do We Mean by Intelligent?

When we say software is “smart,” what do we mean? It’s not just algorithmic sophistication, machine learning, or artificial intelligence. Some of the smartest products achieve their intelligence by brute force; and some of the most sophisticated systems come across as pointless.

Aug 1 Stky's Back!

I've just launched v2.1 of Stky, the to-do that manages itself—with a slew of bug fixes and improved compatibility with iOS 11. If you'd like to feel more in control of your daily life but hate complicated organizational schemes, check it out!


Nov 7 Designing for Intelligence: Embracing Inconsistency

If consistency is a goal, we must reject intelligence in software, since the very adaptiveness that makes it powerful also makes it unpredictable.
But consistency isn’t the goal.

Jun 20 There is No Design Metric

Here’s the uncomfortable truth: There is no success metric for design. You can’t look at your data and see the overall contribution design makes. Nor can you measure the long-term, cumulative impact of design on every metric .

Apr 10 Product Design for Bots: Tips and Best Practices

Conversation is strong where GUI is weak, and vice versa. Wouldn’t it be great to combine the best of both? After all, that’s what we do in real life. When we talk to each other we also gesture, draw on whiteboards, read from restaurant menus, and so on.