Dave Feldman

Hi, I'm a product & design leader in San Francisco. I like making stuff for people.


About Dave

I am a hybrid of product manager and designer, with a strong engineering background—an alumnus of Google, Facebook, Yahoo, TechCrunch, and my own startup, Emu (acquired by Google in 2014).

My multi-disciplinary nature reflects a passion for synthesizing perspectives into a holistic vision; and an ability to pursue that vision pragmatically.

I enjoy beer, books, travel, monkeys, behavioral science, and just about any activity involving a body of water.

What's New

Jun 15 Five Rants from a Cranky Designer

Don’t mistake the mockup for the product. Enough with the design systems, already. Stop asking users what they want. There’s a reason they call it “work.” Stop isolating yourself.

Jan 30 Your Users are Irrational

User errors are the bane of a developer’s existence. We’ve all experienced that strange blend of relief and rage when we realize a thorny issue is, in fact, user misunderstanding. But users aren’t clueless. They’re irrational — and we can use that to build better products.

Sep 7 Designing for Intelligence: What Do We Mean by Intelligent?

When we say software is “smart,” what do we mean? It’s not just algorithmic sophistication, machine learning, or artificial intelligence. Some of the smartest products achieve their intelligence by brute force; and some of the most sophisticated systems come across as pointless.


Apr 10 Chatbots: What Happened?

Remember chatbots, the Next Big Thing of 2016? According to Sam Lessin, “the 2016 bot paradigm shift is going to be far more disruptive and interesting than the last decade’s move from Web to mobile apps.” But that paradigm shift didn't materialize. What happened?

Nov 7 Designing for Intelligence: Embracing Inconsistency

If consistency is a goal, we must reject intelligence in software, since the very adaptiveness that makes it powerful also makes it unpredictable.
But consistency isn’t the goal.

Jun 20 There is No Design Metric

Here’s the uncomfortable truth: There is no success metric for design. You can’t look at your data and see the overall contribution design makes. Nor can you measure the long-term, cumulative impact of design on every metric .