Bring outstanding products to life.

Great products are incredibly rare. They require insight, but more importantly teams who can negotiate vision, relationships, and priorities, every day. It’s exciting. And exhausting.

I’m here to help.

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Hi, I’m Dave. I’ve been building digital products for 25 years: at giants like Google, tiny startups I’ve co-founded, and everything in between. I’ve worn all the hats on a product-development team. And I’ve learned a lot about the techniques, processes, and relationships you’ll need to make great products happen. Learn more →

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You've got questions.

  • Why aren’t we moving faster?
  • How can we improve product quality?
  • Why does the roadmap keep changing?
  • Who’s using our product, and why?
  • What do we do about all this tech debt?
  • What are the designers doing all day?
  • How can we improve usability?
  • Do we have product-market fit?

We'll find answers, together.

  • Team & process assessment. I’ll interview your team, review project artifacts, and observe collaboration to assess what’s working and where there’s room for change.
  • Lean best practices. I’ll recommend techniques and frameworks to streamline teamwork without bloat.
  • Product strategy. We’ll figure out what to prioritize and ensure it’s rooted in an understanding of what your product does, and for whom.
  • Fractional leadership. Need something a bit more hands-on until you hire full-time product/design leadership? Or help hiring that leader? No problem.

Latest Articles

A data-infested landscape full of question marks.

Understanding Customer vs. User Research

Gathering customer context is a critical responsibility of any product team. But the wrong conversation can yield the wrong conclusions.

Steampunk cityscape at sunset

You Can't Hire Innovation

Creativity and innovation need specific processes that aren’t in a lot of teams’ repertoire. By implementing those, we can make any team more creative.

A messy conference room with the results of extensive collaboration

Do We Collaborate Too Much?

Most of what we call collaboration isn’t actually collaboration at all. And sometimes it’s organizational dysfunction and inefficiency disguised as collaboration.

Notebook and sticky notes on a table

Is Agenda Theater Ruining Your Meetings?

Preparing an agenda can make us feel like we’ve accomplished something. But research shows that these feelings may in fact be leading us into the trap of agenda theater.

I’m available for engagements from a few days through several months, and always thrilled to chat. Drop me a line and we’ll take it from there!

© 2023 by Dave Feldman. All rights reserved.